How to Use Article Directories to Your Advantage

If you’re looking to drive traffic to your website, look no further than article directories. If you want to boost your lead list or increase SEO article directories get the job done. They can also be used to boost profits, increase awareness and credibility.



An article directory, if you’re not familiar with the concept, is a website devoted to receiving article submissions. They offer tremendous opportunities for online business owners. Here’s how to use them to your advantage:

Boost Credibility


Publication is one of the best ways to boost the credibility of your business. It’s easy to get articles published online when you use an article directory. However, it’s important to write a quality article. A quality article will ensure you’re sending the message you want to send to your audience.

Know your subject matter and present it in an easy to read and compelling style. Lists, tip sheets, how tos, reviews and informational articles are generally best for establishing credibility. They’re often the most read, downloaded, linked to and shared article formats as well.

Increase Awareness of Your Company


Many article directories allow other website owners to republish content. The publisher has to keep all links, content and author information intact. Each time your article is republished you’re reaching a new and wider audience. It’s a wonderful way to increase awareness for your business.

Generate prelaunch excitement


If you’re getting ready to launch a new product or service you can generate excitement by using article directories. Publish a number of articles prior to the launch of your new product or service. In your bio box be sure to link to a form where readers can sign up to be the first to know when your product launches. For the best results, make sure the information in your article is relevant to the product or service you’re launching.

Boost your lead list


Your lead list is one of the best ways to build a solid online business. When you’re building your list you’ll likely use many tactics. One of the most effective tactics can be the use of article directories. By writing quality content and providing valuable information you’re priming your readers to want more. Include a link to your opt-in form in the closing of your article or in your bio box. Track results and analyze which articles generate more opt-ins.

Boost sales


Article directories are for more than just SEO and link building. You can use article directories to your advantage by driving traffic to a sales page. The best way to maximize this tactic is to make sure your article content directly relates to the product you’re selling. For example, if you’re selling a holiday cookie recipe cookbook then the article should have something to do with the baking cookies.
Article directories can be used to facilitate a number of business building tasks. Identify your goal. Write quality article content to support that goal. Include strategic links in your article or author’s bio box and enjoy the results.