Email marketing is often the single most important marketing effort an internet based business uses. It is an essential aspect of any marketing campaign. Bath and Body Works recognized the importance of this marketing tool and set a goal to create the largest retail customer database ever. How’d they do it?
They offered coupons for a free lip gloss, to be emailed to the customer, in exchange for their email address. The result…ten million names worth an estimated $18 a piece.
They offered coupons for a free lip gloss, to be emailed to the customer, in exchange for their email address. The result…ten million names worth an estimated $18 a piece.
