Why Testing and Tracking Is Imperative with Adsense

Webmasters have experienced varying degrees of success with Google’s Adsense program. Those who report higher satisfaction with their Adsense income have learned to monitor the performance of their ads and make changes that increase click-thrus. Learning to test and track ads is an essential step in making the program work.


It is important first to determine how ads are performing by tracking clicks. The free Adsense tracker allows webmasters to collect statistics on clicks. The data shows up in the stats soon after the webmaster inserts the specified java script into the website.



Watch the statistics and compare how ads are performing on each page of the website. If some pages achieve better results than others, evaluate the pages to determine what factors are shared by the high performers.


Pay attention to quality of content, keywords, and graphic elements in order to understand what makes some pages work effectively. Then incorporate these ideas into the less successful pages. Again, track the statistics to test whether these changes are effective.


One of the attractive features of Adsense is that webmasters can control the entire appearance of the ad. Many website owners have found that changing the shape, size, and color of their ads has increased click-thrus. If the click rate remains unsatisfactory after reviewing page quality, it may be beneficial to develop new ad designs.


Ads that work best for most websites are those that blend in with content. Create different ad layouts that mesh with the theme of the site. Test each of these designs by tracking click rates to discover which are most effective in compelling visitors to click thru.


Testing and tracking is also important in determining the effectiveness of a website’s search engine optimization efforts. Keyword ranking is critical. However, so is competition. Using the highest-ranked keywords does not necessarily lead to more traffic if a great deal of competition exists.


Niche keywords are also highly ranked words that are less frequently used by the competitors. Using niche keywords has the effect of targeting a more focused market, which theoretically should eliminate some of the competition, as well as attract visitors who are more likely to have an interest in the Adsense links that are displayed. Niche keywords result in higher Adsense profit than more competitive keywords.



Try searching SEO or niche keywords to find a free tool (or a paid service provider, if a budget exists for this type of assistance) that will list the CPC for specific keywords and help create niche keywords for the website. Then, track statistics on page views and click-thrus to see if the new keywords bring more traffic and generate more Adsense income.

Tracking statistics and testing different approaches is the key to success with Adsense.